Book Recommendation „Inventing New: What SMEs can learn from Silicon Valley“ (German only)

Online, February 3, 2021 – Delighted about the new addition to my library: Gunther Wobser‘s learning from Silicon Valley. Gunther is CEO of LAUDA, a hidden champion and world market leader in precise temperature control, based in Germany.

In contrast to the countless seekers in the valley of the ever-new, Gunther’s “learning journey” which lasted one year was driven by the question what SMEs can learn from Silicon Valley. Further, he investigates how these learnings can be embedded in the operative daily life without abandoning the company’s main business.

This book represents a sharp and genuine approach to these questions, including valuable contemplations on lived experiences and scientific discourse.

(via LinkedIn)


Center for Future Design

University of Art and Design
Hauptplatz 6
4020 Linz, Austria


Professor Michael Shamiyeh

Agnes Buchberger
+43 732 7898 - 2218


Professor Larry Leifer
Stanford University

Professor Walter Brenner
Universität St. Gallen

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